Category Beauty
Client Sabão
Year 2024
Backdrop Blush #E7C4C9
Photographer Léo Prado
Role Set design and art direction
Sabão sells soap without a box, so the campaign showed the bars bare: on blush and stone grounds, stacked, wet, beside the leaves they are scented with. The sets were small and the light was soft. Twelve frames, the whole first season of packaging inserts.